New logo design and branding project
The Latin America New Zealand Business Council (LANZBC) and the Latin America Centre of Asia-Pacific Excellence (LatAm CAPE) joined forces to establish the LANZBC Young Professionals Network (YPN).
The aim of the YPN is to equip the next generation of New Zealand leaders to engage with Latin America and to provide a peer network for young New Zealanders returning to the country after study and work experiences in the region. Membership is open to and targeted toward NZ and Latin American students, graduates and young professionals who are under 35 and share an interest in Latin America business.
As a result, the YPN brand needed to function as a powerful marketing and communications tool to attract new members, engage with the current members and position the YPN as the leading connection group between Latin America and New Zealand young professionals.
All the visual elements for this unique YPN brand needed to be striking and attractive to potential members of the YPN, and be consistent and compliment the parent LANZBC brand for use on print collateral, website, social media channels and email.